Topic page for Rufus Olins at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Rufus Olins articles and analysis
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Adland needs to improve its diversity for commercial reasons to make sure it fully understands the audience, according to Ian
It's time media tapped into the bikegeist
From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief
Publishers name date for audience measurement RFP
Timings of the review of audience measurement for published media brands have been announced, with the aim of introducing a
Newsworks hires Jed Glanvill to oversee audience review
Jed Glanvill, the former chief executive of Mindshare, has been appointed to oversee the audience measurement review initiated by Newsworks.
Enmity, amity and Pats: how peace has broken out in newsbrands
The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to
Newsworks' Rufus Olins talks big creative ideas in the digital sphere
Is it too late to pay our own tribute to David Abbott? We hope not. His passing on 17 May
Arif Durrani: Newsworks captures shift in a press sector
Change was in the air at Newsworks' Shift 2013 event last week, when leaders from the fractious newspaper business set
Rufus Olins- Chief Executive, Newsworks
Rufus is Chief Executive of Newsworks, the marketing body for the national newspaper industry.
Newspaper sites' Olympic coverage 'more popular than Twitter'
Nearly three in 10 online adults went to newspaper websites to follow the Olympics, surpassing Twitter and Facebook, according to
Think BR: Launching Newsworks
Newspapers now need to be understood as newsbrands, writes Rufus Olins, chief executive, Newsworks.
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